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SPONSOR ANALYTICS

ZAVVI FEBRUARY 2021 REPORT

Promoting Zavvi was an absolute thrilling pleasure and our viewers loved engaging with the campaign. They even created some new channel memes about the Johnny Silverhand statue giveaway lol. Also what the stats can’t show is the amount of fun we all had browsing the Zavvi website on cameras after stream!

On our Twitch platform we placed the Zavvi logo on screen with the giveaway and discount panels below our live stream player. Additionally we automated a chatbox timer of “โ€Ž๏ธโ€๐Ÿ”ฅย Check out our amazing sponsor Zavvi for film and gaming culture collectables. Use code “BNQ10” 10% discount and “BNQ20″ 20% clothing discount blueandqueenie.com/zavvi” to be sent every 8 minutes. Altogether the Zavvi assets were on display throughout our February Twitch coverage consisting of 1.84M minutes watched with 293,729 live viewers and an average of 217 viewers per stream.

We had so much fun with the campaign we ended up placing a total of 41 shout out posts across our social media platforms with our Twitter posts generating 120,206 impressions of 109 likes average per post. An extremely successful result with Twitters current algorithm against #ad and external links. Our off stream giveaway received 1,396 users enter. The winners of the off stream giveaways are Alex ‘ShadowEntity’ Horrorbin from Kent, UK, Taylor ‘Terro’ Frye from Georgia,US and James ‘MegaJeans’ Gane from Staffordshire, UK. Middle of February we hosted an on stream giveaway to keep the campaign hype flowing with Rebecca ‘Rogue’ Evans from Norfolk, UK winning the 4th prize – she posted a thank you tweet after receiving the Cyberpunk statue prize.

The sponsored campaign was very enjoyable to participate in and well received from our community. Thank you so much for the sponsor. We really hope to work with Zavvi again in the future!

TWITCH PANEL COVERAGE

Minutes Watched

1.84M

Live Views

293,729

Peak Viewers

2,733

Average Viewers

217

Hours Streamed

140hrs 25mins

12x INSTAGRAM SHOUT OUTS

Impressions

11,203

Reach

10,188

17x TWITTER SHOUT OUTS

Impressions

124,155

Engagements

6,571

12x FACEBOOK SHOUT OUT

Impressions

85,449

Engagements

2,121

GIVEAWAY

Impressions

9,658

Users Entered

1,396

FOCUSED STREAMS

HIGHLIGHTS AND SHOWCASES

We had a shout out the Zavvi store and our giveaway on each February stream but there were several extended shout outs where we discussed Zavvi’s website at length.

On Friday 5th we unboxed the Cyberpunk statues on stream and focused on the collectables side of Zavvi’s website. The atmosphere during the unboxing was amazing. We had a huge turn out of film and gaming merchandise collectors with 2,733 viewers watching. On Friday 12th we published a series of social media content around Zavvi’s clothing and showcased the amount of quirky design choices available on Zavvi’s website on stream. We had a whopping 2,405 peak viewers with us watching as we shopped!

To help promote the off stream giveaways we played Cyberpunk and gave away 1 of 4 statues on stream. We created a lot of traction by advertising the on stream giveaway in our community Discord. We were hugely successful with 60,302 live viewers!

  • CYBERPUNK STATUE UNBOXING
  • CLOTHING SITE SHOWCASE
  • CYBERPUNK STATUE GIVEAWAY
  • CYBERPUNK STATUE GIVEAWAY WINNERS ANNOUNCEMENT

CYBERPUNK STATUE UNBOXING

Friday 5th February

Minutes Watched
280,072
Live Views
69,249
Unique Viewers
56,861
Average Viewers
605
Peak Viewers
2,733

CLOTHING AND SITE SHOWCASE

Friday 12th February

Minutes Watched
273,710
Live Views
65,261
Unique Viewers
53,208
Average Viewers
600
Peak Viewers
2,405

CYBERPUNK PLAYTHROUGH AND STATUE GIVEAWAY

Friday 19th February

Minutes Watched
265,277
Live Views
60,302
Unique Viewers
50,864
Average Viewers
555
Peak Viewers
2,010

CYBERPUNK STATUE GIVEAWAY WINNERS ANNOUNCEMENT

Monday 1st March

Minutes Watched
40,679
Live Views
2,276
Unique Viewers
1,699
Average Viewers
127
Peak Viewers
264

AREAS OF COVERAGE

PLACEMENTS OF CALL TO ACTIONS

Throughout the 30-day campaign we placed Zavvi call to actions across our social media network, website and our Twitch channel.

We created a timeline that would gradually reveal the entire Zavvi range and shout out the giveaway. Our first focus was on the collectables Zavvi has to offer and later to showcase Zavvi’s clothing range. We did this by placing call to actions for our 10% and 20% site wide discount codes in our Twitch on stream, chatbox timer, panel and frequently shouting out Zavvi store during streams. By using the Cyberpunk giveaway statue as an example we were quickly able to stir up community interest. We placed a second call to actions to advertise the Cyberpunk giveaway and created several different types of artwork using our in house tools for the promotion onto Twitch panel, Twitter banner and Instagram story.

We had a lot of fun taking photos of the Cyberpunk Johnny Silverhand statue with our Sigma 30mm F1.4 lens. The photos came out really well and became one of the top rated tweets to gain the most impressions.

SOCIAL MEDIA

FACEBOOK

FACEBOOK

TWITTER

TWITTER

TWITTER

WEBSITE

GIVEAWAY

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DISCOUNT CODES

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TWITCH

PANELS

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ON STREAM LOGO

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CHAT COMMAND/TIMER

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Thank you for supporting us Zavvi !

- Love Blue and Queenie

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ABOUT US

We are Blue and Queenie a gaming couple from the UK who host a double perspective channel focusing on community building and chatbox interaction.

TWITTER

I'm live taking a look at the brand new AAA Clock for your Nintendo Switch from the awesome folks at @GamesRedDeer and later jumping into more Escape From Tarkov pews!

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