Promoting Zavvi was an absolute thrilling pleasure and our viewers loved engaging with the campaign. They even created some new channel memes about the Johnny Silverhand statue giveaway lol. Also what the stats can’t show is the amount of fun we all had browsing the Zavvi website on cameras after stream!
On our Twitch platform we placed the Zavvi logo on screen with the giveaway and discount panels below our live stream player. Additionally we automated a chatbox timer of “️🔥 Check out our amazing sponsor Zavvi for film and gaming culture collectables. Use code “BNQ10” 10% discount and “BNQ20″ 20% clothing discount blueandqueenie.com/zavvi” to be sent every 8 minutes. Altogether the Zavvi assets were on display throughout our February Twitch coverage consisting of 1.84M minutes watched with 293,729 live viewers and an average of 217 viewers per stream.
We had so much fun with the campaign we ended up placing a total of 41 shout out posts across our social media platforms with our Twitter posts generating 120,206 impressions of 109 likes average per post. An extremely successful result with Twitters current algorithm against #ad and external links. Our off stream giveaway received 1,396 users enter. The winners of the off stream giveaways are Alex ‘ShadowEntity’ Horrorbin from Kent, UK, Taylor ‘Terro’ Frye from Georgia,US and James ‘MegaJeans’ Gane from Staffordshire, UK. Middle of February we hosted an on stream giveaway to keep the campaign hype flowing with Rebecca ‘Rogue’ Evans from Norfolk, UK winning the 4th prize – she posted a thank you tweet after receiving the Cyberpunk statue prize.
The sponsored campaign was very enjoyable to participate in and well received from our community. Thank you so much for the sponsor. We really hope to work with Zavvi again in the future!