Promoting Voodoo Ranger was an absolute thrilling pleasure and our viewers loved engaging with the campaign, even creating some new channel memes. Also what these stats can’t show, is the amount of fun we all had on discord web cams with Voodoo Ranger beers while playing games and watching films after stream!
On our Twitch platform we placed the Voodoo Ranger logo on screen with the giveaway panel below our live stream player and a chatbox timer of “🍺 YOU LIKE BEER? Check out this months BEER sponsor – Voodoo Ranger blueandqueenie.com/voodooranger” being sent every 8 minutes. Altogether the Voodoo Ranger assets were on display throughout our February Twitch coverage of 1.84M minutes watched with 293,729 live viewers and an average of 217 viewers.
We placed 28 shout out posts across our social media platforms with our Twitter posts generating 135,802 impressions and drawing an average of 102 likes per post. An extremely successful result with Twitters current algorithm against #ad, external links and alcoholic beverages. We noticed the problem and created 2 paid promotional tweets to counter act the negative algorithm. The giveaway was effected by the negative social media algorithm but after research we now understand not to use certain key words like “beer” in the posts description. The winner of the giveaway was Rebecca “Becsters” Evans from Hertfordshire, UK. She posted a thank you tweet after receiving her prize!
The sponsored campaign was very enjoyable to participate in and well received from our community. Thank you so much for the sponsor. We really hope to work with Voodoo Ranger again in the future!