Using our in house tools and a giveaway host website, Gleam.io we created a contest for the Venom twin controller dock. The giveaway listing included the description from the Venom Gaming website and a clear way to enter the giveaway. To gain entry tickets users had to follow our Venom Gaming and BlueandQueenie social media pages. For every page they followed they gained 5 entry tickets.
After 2 years of using Gleam.io we’ve found that by having a familiar domain address attached to the giveaway can reassure users to join and improve conversion rates we securely embed the Gleam.io giveaway listing into our own SSL website blueandqueenie.com/giveaway. We’ve found 17% of entries come directly from our website at the start of the month and the other 83% to drop in throughout the rest of the month.
To advertise the giveaway we shouted the contest out each day on stream during of December, including the Twitch UK front page sessions where we had up to 4,500 viewers. We also created specific artwork for websites, Twitter, Instagram and Twitch panels using the product renders and theme from Venom Gaming’s own website. With the charging dock here and pictures from the Venom Gaming website we were able to clearly show the Venom Gaming charging docking station in action and point the viewers directly to the giveaway throughout the month.
We had a total of 6067 users enter with Niklas Heymann ‘Homchase’ from Muchen, Germany winning the charging station. He has been in our community for 3 years, avid first person gamer and has agreed to tweet photos of the Venom charging station when it arrives.