Promoting SureFire’s external drive was a huge pleasure. The sleek design and RGB LEDS made the first impressions of sponsored content very easy to navigate and discuss. We focused our conversation on backing up game user configs, streaming files, Christmas holiday photos and expanding hardrive memory on PC, mobile and consoles.
On our Twitch platform we placed the SureFire art panel below our live stream player and a chatbox timer to send “🔥 Check out the all new SureFire external drives: https://linktr.ee/surefire“ every 8 minutes. Altogether the SureFire assets were on display throughout our December Twitch coverage of 2.87M minutes watched with 4,568 peak viewers and an average of 339 viewers.
We placed 19 call to actions posts across our other social media platforms with our Twitter posts generating 53,468 impressions and drawing an average of 140 likes per post. An extremely successful result with Twitters current algorithm against #ad and external links.
The sponsored content was very enjoyable and well received from our community. Thank you so much for the sponsorship. Giving the current hardships we’re really thankful. I’ve contacted Hotdrop on more opportunities SureFire may be interested in to expand on their brand awareness and social media presence.