FEBRUARY ANALYTICS

OF SCAN AND WD_BLACK SPONSOR
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1st of February we announced our second collaboration with Scan and our first time working with Western Digital. Our PC tech community were ecstatic to hear the news that we would be upgrading and that we would be building the new streaming PC live on Twitch UK front page.

In February we had over 2 Million minutes watched with Scan and WD_Black logos on stream. We created hype by posting a video unboxing of all the hardware and launched our giveaway, showing the SN750 1TB NVMe on stream and driving viewers to enter the giveaway with the product description. We placed call to actions across our social media platforms with artwork and backlinks. To continue the connection we’ve created a new Scan PC Specifications webpage displaying all 3 of our PC specifications with back links to the Scan affiliation system. We traffic all our community events and projects through our website to receive over 7,000 vists per month.

Thank you so much for the collaboration and providing the new parts to for our Streaming PC. We now have the ability to stream 1080p 60fps with 2 capture cards, 2 mics, 3 webcams and lots of wacky animated overlays.

TWITCH ANALYTICS

FEBRUARY 1ST - 29TH

Minutes Watched

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Live Views

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Peek Viewers

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Average Viewers

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Hours Streamed

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WEEK 1 ⭐ PC BUILD ⭐

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Hours Streamed

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WEEK 2

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WEEK 3

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WEEK 4

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Hours Streamed

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2x INSTAGRAM SHOUT OUTS

Impressions

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Reach

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7x TWITTER SHOUT OUTS

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Media Views

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Engagements

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6x FACEBOOK SHOUT OUTS

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GLEAM GIVEAWAY CONTEST

Impressions

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Participants

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WD_BLACK SN750 NVME GIVEAWAY

METHOD AND WINNER

Using our in house tools and giveaway host website Gleam.io we created a contest for the WD_Black SN750 1TB NVMe. The giveaway listing included the description from the Western Digital store and a clear way to enter the giveaway. To gain entry tickets users had to follow our WD_Black, Scan and BlueandQueenie social media pages. For every page they followed they gained 5 entry tickets.

After 2 years of using Gleam.io we’ve found that having a familiar domain address attached to the giveaway can reassure users to join. To improve conversion rates we securely embed the Gleam.io giveaway listing into our own SSL website blueandqueenie.com/giveaway. We’ve found 17% of entries come directly from our website at the start of the month and the other 83% to drop in throughout the rest of the month.

To help advertise the giveaway we create a giveaway banner, Twitch panel and Instagram story artwork using the product render and theme from WD_Blacks own website. With the product on hand we were able to show the SN750 NVMe, explain the benefits of NVMe and point the viewers directly to the giveaway throughout the month.

We had a total of 422 entries with Thomas Birchall from Dewsbury, UK winning the NVMe. He has been in our community for 2 years, has knowledge of PC building and has agreed to tweet photos of the NVMe when it arrives.

Giveaway Banner

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Giveaway Twitch Panel

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PC BUILDING

ON TWITCH UK FRONT PAGE

The atmosphere and feedback we got from front page for streaming a PC build was amazing. We had a huge turn out of PC build experts and enthusiasts watch the PC build come together and power on first time. We had a lot of positive comments regarding the NVMe not using SATA cables. Our community were extremely happy to see the Western Digital and SCAN sponsor.

We created a work station in our living room giving us plenty of space for the lighting and different DSLR camera angles. Also because there are 2 of us, we have a unique setup where one of us can be chatting and the other focusing on the build. This increased chat engagement where we could explain more information about the sponsored hardware and the method to build their own PC.

Overall building the PC on front page in front of 2,240 viewers was a nerve racking but extremely fun positive experience.

PC BUILDING STREAM

Monday 3rd February

Minutes Watched

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Live Views

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Building Time

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THANK YOU SO MUCH FOR SUPPORTING US

❤️ SCAN AND WESTERN DIGITAL ❤️

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ABOUT US

We are Blue and Queenie a gaming couple from the UK who host a double perspective channel focusing on community building and chatbox interaction.

TWITTER

So close to the end for this, I wonder who is going to win this month?! https://twitter.com/BlueandQueenie/status/1318708281372704768

Happy Saturday folks 👊 I'm live on for Day 8 Minecraft community server and 10 MORE €10 TWITCH GIFT CARDS provided by @Twitch, with one of them being a mystery €50!

💎⛏️ 𝙇𝙄𝙉𝙆 𝙄𝙉 𝘽𝙄𝙊 💜

WEBSITE CREATED BY BLUE AND QUEENIE