https://blueandqueenie.com/wp-content/uploads/2021/01/frontpage-peview.png

SPONSOR ANALYTICS

SCAN X AMD RYZEN DECEMBER 2020 REPORT

Promoting and building an AMD Ryzen based system was an absolute thrilling pleasure. Combined with the sleek RGB design of the Corsair PC case our community and viewers were obsessed with knowing the ins and outs of the performance of the new AMD systems.

On our Twitch platform we placed the AMD Ryzen and Scan logos on screen with the PC giveaway panel below our live stream player, along with chatbox timers. Altogether the AMD Ryzen and Scan assets were on display throughout our December Twitch coverage of 2.87M minutes watched with 4,568 peak viewers and an average of 339 viewers.

We placed 31 call to actions posts across our other social media platforms with our Twitter posts generating 378,278 impressions and drawing an average of 120 likes per post. An extremely successful result with Twitters current algorithm against #ad and external links.

The sponsored content was very enjoyable and well received from our community. One of our passions is PC building so a huge thank you for PC building sponsorship!

TWITCH PANEL COVERAGE

Minutes Watched

2.87M

Live Views

432,920

Peak Viewers

4,568

Average Viewers

339

Hours Streamed

140hrs 14mins

7x INSTAGRAM SHOUT OUTS

Impressions

11,127

Reach

9,611

13x TWITTER SHOUT OUTS

Impressions

378,278

Engagements

36,843

11x FACEBOOK SHOUT OUT

Reach

7,343

Engagements

1,477

GIVEAWAY

Impressions

46,918

Users Entered

11,361

FOCUSED STREAMS

FEATURED COVERAGE

Throughout December we spoke about PC giveaway and specifications but there were 3 extended Twitch UK front page showcase sessions where we solely focused the stream onto the PC build.

On Thursday, 17th we unboxed the PC parts and revealed the name of the PC as “The Red Devil” due to AMD’s red logo. We took the viewers on a journey of unboxing each product and explain the advantages of each hardware. The atmosphere during the PC building on our Friday 18th, Twitch UK front page session was amazing. We had a huge turn out of PC build experts and enthusiasts watch the PC build come together. We also achieved the 1st button press boot up award. We had a lot of positive comments regarding the AMD Ryzen CPU and Corsair RGB cooler. Lots of streamers do giveaways but building the giveaway on stream and watching it come together was very memorable. On Thursday 24th during another Twitch UK front page sessions we benchmarked the giveaway PC and played Cyberpunk. We were able to show the high performance of the AMD Ryzen and Raedon combined systems. During the Cyberpunk showcase we had a camera pointed at the PC and timers focusing on how users could enter the giveaway.

For just the dedicated on-stream showcases we achieved a total 769,256 minutes watched with 139,855 live views, explaining the AMD Ryzen performance and why everyone should learn to build their own gaming PC – while linking to Scan’s website.

  • PC BUILDING COVERAGE
  • UNBOXING COVERAGE
  • PC SHOWCASE WITH CYBERPUNK COVERAGE

PC BUILDING COVERAGE

Friday 18th December

Minutes Watched
348,007
Live Views
63,513
Peak Viewers
3,381
Average Viewers
1,045
Hours Streamed
5hrs 28min

UNBOXING COVERAGE

Thursday 17th December

Minutes Watched
53,534
Live Views
3,415
Peak Viewers
201
Average Viewers
153
Hours Streamed
5hrs 49min

PC SHOWCASE WITH CYBERPUNK COVERAGE

Thursday 24th December

Minutes Watched
367,715
Live Views
72,927
Peak Viewers
3,557
Average Viewers
1,109
Hours Streamed
5hrs 59min

GIVEAWAY CONTEST

METHOD AND RESULT

Using our in house tools and a giveaway host website, Gleam.io we created a contest for “The Red Devil” giveaway PC. To gain entry tickets users had to follow Scan Gaming and BlueandQueenie social media pages. For every page they followed they gained 5 entry tickets.

We securely embeded the contest Gleam.io giveaway onto our own SSL website blueandqueenie.com/giveaway. We’ve found 17% of entries come directly from our website at the start of the month and the other 83% to drop in throughout the rest of the month.

To advertise the giveaway we shouted out the contest on stream each day of December, including the Twitch UK front page sessions where we had up to 4,500 viewers at one time. We created different series of promotional artwork for promoting the giveaway contest on 30 tech based giveaway websites and 20 Facebook PC hardware groups. We also shouted out the contest on our social media accounts with videos and photos reaching a huge success on Twitter with 378,278 impressions.

After the building stream we placed a camera in front of our Red Devil giveaway PC, with all the RGB and effects enabled to show off its amazing features to our stream audience at the press of a button. From this it was easy to shout out Scan and AMD Ryzen and point the viewers directly to the giveaway throughout the rest of the month.

The giveaway was drawn 1st January where we had a total of 11,361 users entered with Daniel Khowis ‘Scxbah’ from Scotland, winning our Red Devil PC. He has been in our community for 4 months, avid first person gamer, streamer and has agreed to tweet photos of the PC when it arrives.

COMMUNITY FEEDBACK

REACTION AND ENGAGEMENTS

There’s 1 thing guaranteed to get our communities attention and that’s PC building discussions. Usually the conversation revolves around strict budgets and members of our community working up a list of parts for a viewer so when our community saw the extensive build we were putting together for “The Red Devil” giveaway PC their minds blown!

The feedback we received of the AMD Ryzen sponsored PC from the community was extremely positive. We built up hype on stream throughout the week with an unboxing and PC build discussions. We had a mass amount of positive engagement replies on our Twitch shout outs and social media posts regarding the high PC specifications. We ended up having community members argue which was more aesthetically pleasing – a white or black PC build …haha.

We setup our £1000 sigma camera at the worktop to fully capture all the details of the PC building and with both of us on cameras engagement with the 4.5K+ viewers was extremely fluid. This really increased chat engagement so we could explain more information about the hardware, link the appropriate SCAN pages and explain the method to build a PC.

Ultimately the feedback was brilliant with so many viewers engaging about AMD PC systems, the sponsored front page building stream was super enjoyable and our community spoke about how exciting it was and they were extremely happy to see us working with AMD Ryzen.

Thank you for supporting us SCAN and AMD!

- Love Blue and Queenie

https://blueandqueenie.com/wp-content/uploads/2020/10/logo_footer.png

ABOUT US

We are Blue and Queenie a gaming couple from the UK who host a double perspective channel focusing on community building and chatbox interaction.

TWITTER

Love my new "Its okay to be different" tee 😍 Live cheering your Monday up on Fall Guys!

💝 𝙇𝙄𝙉𝙆 𝙄𝙉 𝘽𝙄𝙊 👑

🚨 HITMAN 3, €30, €20 GIFT VOUCHER GIVEAWAYS 🚨

To celebrate our new partnership with Gamivo we're giving away a copy of the BRAND NEW Hitman 3 & gift vouchers for the runners up!

🔸Follow @GAMIVOcom
🔹Follow @BlueandQueenie / @QueenieandBlue
➡️Enter http://blueandqueenie.com/giveaways

WEBSITE CREATED BY BLUE AND QUEENIE