https://blueandqueenie.com/wp-content/uploads/2020/10/frontpage-peview.png

SPONSOR ANALYTICS

Towards the end of the August we hyped up our largest giveaway ever and on the 1st of September we announced our 4 years Twitch partnership celebrations in collaboration SCAN by giveaway away a £2000+ gaming PC. Our PC tech community were ecstatic to hear that we would be building the PC on Twitch front page in our new kitchen and then giving the PC away. They were even more mind blown to hear the inclusion of a brand new NVIDIA RTX 3080.

To help advertise the giveaway we created a giveaway banner, Twitch panel and Instagram post with story artwork. We unboxed the parts on stream, showed the finished PC in the background and displayed the benchmarks on social media throughout the month. We found a lot of users who entered used their Twitch prime. With our Twitch+ 70/30 contract we were able to put £200 earnings towards advertisement with Facebook, Instagram and contest websites to help promote new users to join the giveaway.

In September we had over 3 Million minutes watched with Scan and Corsair logos on stream. We built hype by creating a campaign timeline that slowly revealed more and more about the giveaway PC. We placed Twitch chat timers and call to actions across our social media platforms with artwork and backlinks.

Thank you so much for the collaboration and creating such a special time for our 4 years Twitch partnership anniversary.

TWITCH CHANNEL TOTAL SEPTEMBER 2020

Minutes Watched

3,070,000

Live Views

534,924

Peak Viewers

3,889

Average Viewers

360

Hours Streamed

142hrs 24min

UK FRONT PAGE

3RD / 4TH

Minutes Watched

762,001

Live Views

165,031

Peak Viewers

3,596

Average Viewers

1,067

Hours Streamed

11hrs 55min

UK FRONT PAGE

10TH(1hr) / 11TH

Minutes Watched

526,415

Live Views

114,423

Peak Viewers

3,701

Average Viewers

762

Hours Streamed

11hrs 31min

UK FRONT PAGE

17TH / 18TH

Minutes Watched

678,839

Live Views

136,333

Peak Viewers

3,889

Average Viewers

898

Hours Streamed

12hrs 36min

UK FRONT PAGE

24TH(1hr) / 25TH

Minutes Watched

476,462

Live Views

86,002

Peak Viewers

3,489

Average Viewers

690

Hours Streamed

11hrs 31min

16x INSTAGRAM SHOUT OUTS
(15x STORIES 1x POST)

Impressions

16,555

Reach

12,994

15x TWITTER SHOUT OUTS
(6x VIDEOS)

Impressions

472,549

Media Views

23,851

Engagements

37,431

12x FACEBOOK SHOUT OUTS

Reach

3,218

Engagements

570

PC GIVEAWAY

METHOD AND WINNER
https://blueandqueenie.com/wp-content/uploads/2020/10/scan-sept2020-giveaway-preview-1.jpg

Using our in house tools and giveaway host website Gleam.io we created a contest for the PC Giveaway initially focusing on the Nvidia 3080 since it was fresh in the news. The giveaway listing included the PC specifications and a clear way for users to enter. To gain entry tickets, users had to follow SCAN and BlueandQueenie social media pages. For every page they followed they gained 5 entry tickets.

Presenting a secure confident website was our key to improve entry rates so we securely embed the Gleam.io giveaway listing into our own SSL website blueandqueenie.com/giveaway.

To get the maximum number of impressions we created a timeline of exciting events to build up hype and keep the giveaway relevant:

  • Tuesday 1st: Announce mystery PC giveaway
  • Friday 4th: Announce Nvidia RTX 3080 giveaway on front page
  • Sunday 6th: Publish social media video announcing all PC hardware parts
  • Monday 7th: Submit giveaway on 41 PC focused contest websites
  • Thursday 10th: Publish Instagram story and create Facebook/Instagram paid, £100 advertisement
  • Tuesday 15th: Begin paid, £100 advertisement with sweep stake companies
  • Thursday 17th: Publish Instagram post and unbox 1st PC hardware on front page
  • Friday 18th: Celebrate 4 years partnered and showcase SCAN’s website on front page
  • Thursday 24th: Unbox 2nd PC hardware on front page
  • Friday 25th: Build PC live on front page
  • Tuesday 29th: Publish PC benchmark results and stream building highlights
  • Wednesday 30th: Publish social media video of Corsair 4000x case

Overall we had a total of 13,380 users enter with 42,121 impressions. From all the entries Reece Butcher from Essex, UK won the PC with the 2690th entry. He has only been in our community for 3 months but he is a keen PC enthusiast and avid first person gamer. He has also agreed to tweet photos of the PC when it arrives.

Twitch Panel

https://blueandqueenie.com/wp-content/uploads/2020/10/SCAN-GIVEAWAY-TWITCH-PANEL.png

Banner

https://blueandqueenie.com/wp-content/uploads/2020/10/giveaway-16-9-320x180.jpg

Instagram Post

https://blueandqueenie.com/wp-content/uploads/2020/10/insta-giveaway-pc-320x320.png

Instagram Story

https://blueandqueenie.com/wp-content/uploads/2020/10/giveaway-instagram-9-16-320x569.png

PC BUILDING

ON TWITCH UK FRONT PAGE

The atmosphere and feedback we got from front page for streaming a PC build was amazing. We had a huge turn out of PC build experts and enthusiasts watch the PC build come together and power on first time. This was the second time we’ve built a PC on front page and last time felt it went too smoothly so this time we added a few more goofs and engagement with the viewers to pad up the full stream time. We had a lot of positive comments regarding the Nvidia RTX 3080 and Corsair 4000x case. Lots of streamers do giveaways but building the giveaway on stream and watching it come together was very memorable. Our community on Discord still talk about how exciting it was and they were extremely happy to see the Corsair and SCAN sponsor banner.

We created a build station in our kitchen as a goof to the Nvidia 30 series release. It also gave us plenty of space for lighting and different DSLR camera angles. With both of us on camera it was extremely fluid to engage with the 3K+ viewers and focus on the build. This really increased chat engagement so we could explain more information about the hardware, link the appropriate SCAN pages and explain the method to build a PC.

Overall building the PC on front page in front of 3,5K viewers was a nerve racking but extremely fun positive experience.

PC BUILDING STREAM

Friday 25th September

Minutes Watched

012345678900123456789001234567890,012345678900123456789001234567890

Live Views

0123456789001234567890,012345678900123456789001234567890

Peek Viewers

01234567890,012345678900123456789001234567890

Average Viewers

01234567890,012345678900123456789001234567890

Building Time

01234567890hrs0123456789001234567890m

Thank you for the continued support SCAN !

- Love Blue and Queenie

https://blueandqueenie.com/wp-content/uploads/2020/10/logo_footer.png

ABOUT US

We are Blue and Queenie a gaming couple from the UK who host a double perspective channel focusing on community building and chatbox interaction.

TWITTER

So close to the end for this, I wonder who is going to win this month?! https://twitter.com/BlueandQueenie/status/1318708281372704768

Happy Saturday folks 👊 I'm live on for Day 8 Minecraft community server and 10 MORE €10 TWITCH GIFT CARDS provided by @Twitch, with one of them being a mystery €50!

💎⛏️ 𝙇𝙄𝙉𝙆 𝙄𝙉 𝘽𝙄𝙊 💜

WEBSITE CREATED BY BLUE AND QUEENIE