Our community loves anything anime and Japanese related so Sakuna: Of Rice and Ruin fit very well into our channel. To reach maximum impressions we began the coverage at our prime time of 6pm-8pm. We placed call to actions across our social media platforms with backlinks. We added the Sakuna: Of Rice and Ruin Twitch panel and automatic timer in our Twitch chat linking to the sakunaofriceandruin.com website. We focused our call to actions on the game release for Nintendo Switch and PS4.
Altogether our Twitch coverage had 144,909 minutes watched, 1,117 peak viewers with an average of 108 viewers. We spread the coverage over a 4 stream period on Tuesdays, leading up to the release date with many viewers coming to watch the expanding storyline.
Thank you so much for the sponsorship. Giving the current hardships we’re really thankful.
Minutes Watched
36,051
Live Views
1,850
Peak Viewers
150
Average Viewers
110
Hours Streamed
2hrs 18mins
Minutes Watched
36,586
Live Views
1,998
Peak Viewers
147
Average Viewers
103
Hours Streamed
1hr 54mins
Minutes Watched
34,573
Live Views
1,852
Peak Viewers
1,117
Average Viewers
108
Hours Streamed
1hr 6mins
Minutes Watched
37,699
Live Views
1,828
Peak Viewers
460
Average Viewers
112
Hours Streamed
1hr 26mins
Impressions
710
Reach
850
Impressions
53,468
Media Views
911
Engagements
3,009
Reach
2,319
Engagements
330
Streaming Sakuna: Of Rice and Ruin was an absolute pleasure and we loved the mixture of side-scrolling fighting with the many cute characters surrounded in Japanese culture and mythology history. Our community thoroughly enjoyed the first look and were very happy with the showcase.
During the stream we hosted subscriber only game key giveaways. ImJustMark_FTW, Mojo, Monkey, Fat_Guy_Murphy and ZealousChaos won the game keys. All winners are members of our community, avid gamers and super people.
The feedback we received from the community was brilliant. To get a very early sneak peak at the game well before its release was very exciting. The side-scrolling made the action very easy to follow and the cute characters like Tama are a fun to watch. He reminded everyone of our little pug!!