Contests are a quick way of generating brand and product awareness. Using in house tools and websites like Gleam.io we can create giveaways, contests and sweepstakes that drive real user engagement. When sponsoring with us, we offer the service to take the workload off companies and let us create the contest. We setup the Gleam contest, embed, advertise, create the promotional banner and Twitch panel artwork.
Gleam.io is a platform where users complete one click actions to gain entry tickets to a contest.
The competition websites uses a secure system to verify the entries to social networks. We’ve been using Gleam for 3 years, trialling the system for the 1st year then collaborating with companies to drive traffic to grow social media accounts and promote products.
By securely embedding the Gleam contest onto our website we’re able to effectively traffic the users from our Twitch channel, community Discord server, Twitter pages, Instagram stories and other social media platforms to the website. Since the website url blueandqueenie.com/giveaways has never changed we’ve found users will often go directly to the website at the start of each month to enter the contest. We’re also able to monitor the click-through ratio by comparing the webpage visit data to the amount of users in the contest. After 2 years our average click-through ratio is 94%.
From our experience the most successful sponsored streams have contests running to support the conversion rates. We can focus attention daily to the brand or product more naturally by shouting out the contest to the viewers.